China unveils 2026-2030 advertising industry plan, targets around 10 pct annual growth
Summary
China has unveiled a 2026-2030 plan for its advertising industry, setting a target of about 10 percent average annual growth and calling for stronger innovation, digital capabilities and support for brand globalization. Internet advertising now accounts for 89.1 percent of revenue across all media, while industry revenue exceeded 2 trillion yuan during the previous five-year period.
Key Points
- China has issued a development plan for the advertising industry for 2026-2030, targeting around 10 percent average annual growth.
- The plan, jointly released by the State Administration for Market Regulation and six other authorities, emphasizes innovation, digital transformation and stronger industry coordination.
- Advertising revenue of public institutions and major enterprises exceeded 2 trillion yuan during the 14th Five-Year Plan period, doubling from the previous cycle.
- Internet advertising accounted for 89.1 percent of total advertising revenue across all media as digital transformation accelerated.
