Communications Minister expresses government readiness to develop advertising sector as autonomous industry
Summary
Communications Minister Dr. Bikram Timilsina says the government is ready to help develop Nepal’s advertising sector as an autonomous industry. Speaking at the 13th Red Bull Kriti Award logo unveiling in Lalitpur, he called for policy review, stakeholder participation, and greater use of advertising to strengthen the economy and media sector.
Key Points
- Minister Dr. Bikram Timilsina said the government is prepared to support the advertising sector’s development as an autonomous and resilient industry.
- He urged stakeholders to critically review the challenges facing Nepal’s advertising industry and contribute to long-term policy-making as technology changes the market.
- FNCCI President Anjan Shrestha said advertising should be seen as a strategic investment that builds brand value and consumer trust.
- Bhaskar Raj Rajkarnikar said the Kriti Awards were created to promote quality development and creativity in Nepal’s advertising market.
