Tej Songs Market Sees Decline This Year
Summary
The Nepali Teej song market has slowed this year, with fewer releases and many artists holding back new songs amid floods, landslides and a subdued national mood. Singers and creators say fear of criticism, low returns on investment and political instability have also hurt promotion and production.
Key Points
- Fewer Teej songs have been released this year compared with previous years, and many artists have delayed or canceled planned launches.
- Artists say floods, landslides and the country's tragic mood have reduced enthusiasm for joyful festival music and made promotion risky.
- Some creators cite poor returns on YouTube and the dominance of a few viral songs as reasons the market has weakened.
- Despite the slowdown, a few artists have still released Teej songs, including Uma Shrestha's 'Ratosari Chatta Pari'.
