New Teej Songs Released Amidst Market Challenges
Summary
New Teej songs are being released across Nepal despite weak market returns, with artists saying the tradition and audience expectations keep the genre alive. Singers such as Devika Bandana, Alina Chauhan, Punam Basnyal and Radhika Hamal describe Teej releases as both a cultural duty and a compulsion to stay visible.
Key Points
- Several singers have released new Teej songs as the festival season approaches, keeping the Nepali music market busy with videos and recordings.
- Artists say Teej songs now cost far more to produce than they reliably earn back, making them commercially risky seasonal products.
- Veteran singer Radhika Hamal says audience expectations and cultural continuity force artists to release new Teej songs even when they lose money.
- Devika Bandana and others argue that Teej songs are tied to identity, tradition, and public presence, not just business.
