Cosmetic imports rise as demand grows in Nepal
Summary
Nepal’s imports of cosmetics and personal-care products rose sharply to Rs13.004 billion in the last fiscal year as demand grew for makeup, skincare and haircare items. Traders say social media trends and the limited availability of local products are driving more consumers toward imported branded cosmetics.
Key Points
- Nepal imported cosmetic products worth Rs13.004 billion in fiscal year 2025-26, up by about Rs2 billion from the previous year.
- The biggest import segments included other makeup preparations, face creams, shampoo, hair dye and colour products.
- Traders say demand is rising among individual consumers as well as beauty parlours and salons.
- A Kathmandu wholesaler said TikTok and Facebook promotions are strongly influencing cosmetic purchases.
