inDrive Launches 'Passenger 360' Campaign in Nepal to Promote Fare Transparency
Summary
inDrive has launched the 'Passenger 360' campaign in Nepal to promote fare transparency and give passengers more control over urban commuting fares.
Key Points
- inDrive launched the 'Passenger 360' campaign in Nepal to promote fare transparency.
- The campaign focuses on fair pricing and passenger control in Kathmandu's urban commuting.
- inDrive's model allows passengers to propose fares and choose offers from drivers.
- The campaign includes digital storytelling, social media, influencer collaborations, and on-ground activations.
.png)