Born for labor, worn for rebellion: The seductive journey of jeans in Nepal
Summary
Jeans, originally workwear created for laborers, have become a popular and culturally significant garment in Nepal, evolving from rare imported items to everyday wear that symbolizes comfort and rebellion.
Key Points
- Jeans were introduced to Nepal through foreign tourists and hippies in the late 1960s and early 1970s, initially rare and coveted items.
- The spread of jeans in Nepal expanded significantly after the 1990 political changes and increased imports from China, making them affordable and widely available.
- Jeans transitioned from laborers' durable workwear in America to global fashion symbols influenced by movies, music, and celebrities.
- In Nepal, jeans became a unisex garment that crossed social and cultural boundaries, representing familiarity, comfort, and a form of rebellion.
