Sri Lanka launches targeted tourism drive to meet 2026 arrival goals
Summary
Sri Lanka's Tourism Development Authority has launched targeted promotional campaigns in Europe and India to boost tourist arrivals and meet its 2026 goal of 3 million visitors.
Key Points
- Sri Lanka Tourism Development Authority launched a special tourism promotion program to meet 2026 targets.
- Focused campaigns are targeting key European markets during off-peak months.
- Promotions in major Indian cities aim to diversify and attract high-value Indian tourists.
- Sri Lanka recorded over 94,000 tourist arrivals in the first week of January 2026.
