India’s water crunch brews risks for beverage giants
Summary
Major beverage firms like Heineken, Diageo, and Carlsberg face challenges managing scarce water resources in Rajasthan, India, while implementing water efficiency and community water access initiatives.
Key Points
- Rajasthan faces severe water scarcity, with groundwater extraction exceeding recharge rates, impacting local communities and industries.
- Major beverage companies like Heineken, Diageo, and Carlsberg operate factories in Rajasthan due to state regulations requiring local production for liquor sales.
- These companies are investing in water efficiency, replenishment initiatives, and community water projects despite tensions with local villagers.
- Indian courts have intervened to monitor groundwater use and enforce regulations limiting new water permits in water-stressed regions.
