inDrive launches nationwide safety awareness campaign
Summary
inDrive has launched a nationwide campaign "Safe Journey Begins With Your Choice" to promote safety and responsible use of ride-hailing services across Nepal.
Key Points
- inDrive launched a nationwide safety awareness campaign titled "Safe Journey Begins With Your Choice".
- The campaign promotes verified driver profiles, real-time tracking, in-app SOS, ride-sharing, and a two-way rating system.
- Target groups include women, students, and daily commuters with digital content and on-ground activities.
- Campaign aims to educate users that safety is a shared responsibility and influenced by user decisions.
