Welcome to the age of movie trailers!

Summary

Cinema trailers in Nepal have evolved into a powerful promotional tool reaching millions online, with experts emphasizing their impact on audience interest and box office success.

Key Points
  • Film trailers have become a crucial promotional tool in Nepal's film industry, reaching vast audiences via the internet and social media.
  • Sahil Khan is a leading Nepali trailer editor, handling 60-70% of the country's film trailers annually and pioneering trailer editing as a profession.
  • There are differing views on whether the film editor or an external editor should cut the trailer, with considerations of perspective and creative focus.
  • Issues of misleading trailers exist, as noted by actress Benisa Hamal, highlighting the risk of audience disappointment if trailers misrepresent actual film content.
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