BrandFest 2025 Day One: International speakers challenge Nepal's branding industry to be brave and innovate
Summary
BrandFest 2025 launched in Kathmandu with international and Nepali branding experts urging the industry to embrace courage, innovation, and authentic human connection to transform Nepal's branding landscape.
Key Points
- BrandFest 2025 opened with a keynote by Linzi Boyd emphasizing brands' role in shaping a better world through human connection.
- Preetesh Sewraj encouraged Nepali brands to be brave and innovative in customer engagement and brand communications.
- Kandeban Balendran stressed realizing potential at all levels to benefit brands, organizations, and the country.
- Ritu Pradhan Malla and panelists highlighted the importance of collective effort in rebranding Nepal and maintaining humanity in branding amid digital growth.
