'AI is evolving fast, but the core truth hasn't changed'
Summary
Jupiter Huidrom of Weber Shandwick Singapore emphasizes the importance of integrating AI with cultural insights to foster genuine emotional connection and community-specific media strategies for brands in a fast-evolving digital landscape.
Key Points
- Jupiter Huidrom leads Integrated Media Strategy at Weber Shandwick Singapore, focusing on culture-driven AI-enabled strategies for global brands.
- Media strategies must move from an omnichannel to an interconnected, community-specific approach to foster emotional connections and belonging.
- AI serves as a force multiplier in enhancing creativity but cannot replace human intuition in understanding culture and context.
- Emerging markets offer unique opportunities for brand-building driven by cultural richness, fast adoption of new behaviors, and creative constraints.
