'AI can imitate but it cannot imagine'
Summary
Ronita Mukerjee discusses the unique human quality of imagination in branding, emphasizing that while AI can imitate, it cannot generate truly original ideas. She highlights the importance of curiosity, diverse perspectives, and courage in creating breakthrough brand strategies.
Key Points
- Ronita Mukerjee highlights that AI can only imitate but cannot imagine original ideas.
- Brands that stand out are built on bold ideas, human truths, and meaningful transformation.
- The 'fear of standing out' leads brands to adopt safe but predictable strategies, often influenced by AI.
- Cultivating originality requires curiosity, varied perspectives, powerful stories, and courage to pursue breakthrough ideas.
