'Purpose isn't created, it's uncovered'
Summary
Linzi Boyd, founder of One Earth Global, discusses how purpose in business is uncovered rather than created, emphasizing the importance of belonging and authentic connection in modern branding.
Key Points
- Purpose in business is not created but uncovered from the original human need founders want to fulfill.
- Modern branding should focus on belonging, meaning, and collective identity rather than just visibility.
- Authentic human connection requires vulnerability and aligning internal culture with external promises.
- One Earth Global provides a platform to build purpose-led ventures that foster trust and collective influence.
