Global tourism sustains upward trend: UN Tourism
Summary
International tourist arrivals grew by 5 percent in the first nine months of 2025, with strong increases in Asia-Pacific, Africa, and Europe according to UN Tourism data.
Key Points
- International tourist arrivals increased by around 5 percent in the first nine months of 2025 compared to the same period in 2024.
- The Asia-Pacific region saw an 8 percent rise in arrivals but remains about 10 percent below 2019 levels.
- Africa posted strong growth in arrivals, with North Africa up 11 percent and Sub-Saharan Africa up 10 percent.
- Europe remained the world's largest tourist destination with 625 million arrivals, 4 percent higher than the previous year.
