'Brands should be rooted in culture but present it with a global lens'
Summary
Preetesh Sewraj, CEO of The Loeries, shares insights on how brands can build meaningful connections with consumers by balancing cultural roots with global appeal and leveraging creativity for social impact and commercial success.
Key Points
- Brands must connect authentically with consumers through meaningful and innovative creative communication to build trust and loyalty.
- Successful branding balances local cultural relevance with global perspectives to resonate deeply with diverse audiences.
- Building brand personality and sustained communication rooted in brand values are essential to engage consumers effectively.
- Brands should strategically engage in social causes to build consumer trust without compromising commercial objectives.
