'One cannot foster a culture of belonging if one fosters exclusivity'
Summary
Sheila Berman, a marketing and digital transformation leader, shares insights on building resilient brands through lived purpose, data-driven trust, and fostering belonging in organizations.
Key Points
- Lived brand purpose creates positive energy, cohesion, and drives positive sales outcomes.
- Leadership plays a crucial role in sustaining or steering a brand's culture and purpose.
- Proper data management enables brands to understand customers better, building trust and belonging.
- Fostering inclusivity and continuous learning in teams enhances a culture of belonging and innovation.
