TikTok rolls out new tools for transparency around AI-generated content

Summary

TikTok introduces new tools allowing users to control AI-generated content visibility on their feed and enhances AI content labeling with invisible watermarking.

Key Points
  • TikTok is testing a control in the 'Manage Topics' feature to adjust AI-generated content frequency in users' feeds.
  • The platform is upgrading AI labeling with invisible watermarking to track AI content beyond edits or reposts.
  • TikTok has labeled over 1.3 billion AI-generated videos using creator tags and C2PA Content Credentials.
  • A $2 million global AI literacy fund has been launched to support education on responsible AI use.
Article image