Fashion futures: Indonesian designers navigating an era of disruption
Summary
Indonesian designers are adapting to the challenges of the digital age and AI disruption by innovating their creativity, collaborating, and building resilient brands amid economic uncertainties.
Key Points
- Indonesian designers face challenges from rapid digital innovation and economic uncertainty impacting creativity and market dynamics.
- Social media platforms have democratized fashion promotion but also increased imitation and knock-offs.
- Brands like Danjyo Hiyoji focus on quality, intricate details, and community building to combat copying and strengthen their identity.
- Artificial intelligence is emerging as a major disruptor, assisting design visualization and business operations, but raising ethical concerns.
