FREEMANS appoints Nepal cricket star Dipendra Singh Airee as its Brand Ambassador in Nepal

Summary

FREEMANS has appointed Nepal cricket star Dipendra Singh Airee as its brand ambassador for the Nepali market. The company says the partnership will help expand its presence in Nepal and promote its measuring tools and power tools portfolio.

Key Points
  • FREEMANS has named Dipendra Singh Airee as its brand ambassador in Nepal.
  • The company plans to use the partnership to strengthen its presence and reach consumers, retailers and channel partners across the country.
  • FREEMANS says Airee’s image fits its focus on precision, performance, reliability and determination.
  • The brand is expanding beyond measuring tapes into spirit levels, measuring wheels, hand tools, digital measuring tools and power tool accessories.
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