Campaign to promote women-made products
Summary
The Federation of Women Entrepreneurs’ Associations of Nepal has launched a campaign to promote women-made products under the collective trademark “Ma Udhyami.” The initiative will showcase goods from more than 100 women entrepreneurs and seeks to expand market access, branding, and business opportunities across Nepal and abroad.
Key Points
- The Federation of Women Entrepreneurs’ Associations of Nepal (FWEAN) has launched a campaign to promote women-made products under the collective trademark “Ma Udhyami.”
- A collective exhibition in Lalitpur will feature products from more than 100 women entrepreneurs across Nepal, including handicrafts, textiles, food items and jewellery.
- FWEAN says the shared trademark will help consumers identify women-made products and strengthen branding, packaging, marketing and market access.
- Prime Minister Balendra Shah has pledged support, while FWEAN is also seeking government priority in procurement, budget allocations and training programmes.
