Advertisement board prioritizes digital ad regulation, govt ad reforms
Summary
The Advertisement Board has prioritized regulating digital advertising, curbing misleading ads and reforming the government advertisement distribution system. Its annual report also calls for legal amendments, stronger monitoring and digitized services to make the market more transparent and accountable.
Key Points
- The Advertisement Board has made digital ad regulation and a one-door government advertising system its top priorities for 2025/26.
- The Board plans to tighten oversight of misleading health claims, illegal betting, cryptocurrency promotions, AI-generated ads and deepfakes.
- It proposes amending the Advertisement (Regulation) Act, 2076 and related laws to address emerging technologies and protect consumers.
- The report highlights operational progress, including new media and agency registrations, while noting staff, infrastructure and legal gaps.
