Advertisement Board puts digital advertisement regulation in priority
Summary
The Advertisement Board has prioritized regulation of digital advertising, one-door management of government ads, and reforms to make Nepal’s ad market more transparent and consumer-friendly. It also plans tougher action against misleading social media ads, AI-generated content, deepfakes, and illegal betting promotions.
Key Points
- The Advertisement Board has made digital ad regulation, public welfare ad management, and legal reforms its top priorities under the National Advertisement Policy, 2083.
- It plans to strengthen monitoring of social media, online platforms, cinema halls, roads, and public places, while cracking down on misleading ads, fake health claims, betting, crypto, and foreign employment scams.
- The Board has moved to fully digitize services, improve transparency in government ad distribution, and set up an Advertising Academy and National Advertising Award.
- The report says there are zero arrears and highlights ongoing challenges in manpower, infrastructure, and technical capacity for regulating the expanding ad market.
