The Story of a Name: Market Morality and the True Cost of Being Unique
Summary
Nepal’s Supreme Court has cancelled the trademark registration of “Perfect Center Please,” ruling it too similar to the globally known “Center Fruit” brand. The article argues that strong brand identity and intellectual property protection are essential for fair competition and long-term business growth.
Key Points
- Nepal’s Supreme Court cancelled the trademark registration of “Perfect Center Please” because of its similarity to “Center Fruit.”
- The article says brand names are valuable intangible assets built through years of marketing, customer loyalty and investment.
- It warns that copycat branding harms fair competition, consumer trust and the broader economy in Nepal.
- The Department of Industry and businesses are urged to do better legal due diligence and protect original identities.
