inDrive Launches Passenger 360 Campaign in Nepal, Promotes Fare Negotiation
Summary
inDrive has launched its Passenger 360 campaign in Nepal, promoting fare negotiation and faster ride access under the message “Agree on the Fare. Fair for Both.” The campaign features actress Swastima Khadka and emphasizes fare transparency for both passengers and drivers.
Key Points
- inDrive has launched its Passenger 360 campaign in Nepal with a focus on negotiated fares before trips begin.
- Passengers and drivers can agree on a fare, with either side able to propose changes.
- The campaign highlights greater control over travel costs for passengers and earning flexibility for drivers.
- Brand ambassador Swastima Khadka appears in the campaign, alongside a Nepali soundtrack inspired by local culture.
