'Public welfare ads rates fixed on scientific grounds'

Summary

The government has fixed public welfare advertisement rates for newspapers on a scientific and procedural basis, Communications Minister Dr Bikram Timilsina told the House of Representatives. The revised national-level A category rate has been adjusted to Rs 35,200 per month to maintain proportional consistency across newspaper classes.

Key Points
  • Communications Minister Dr Bikram Timilsina said public welfare advertisement rates for newspapers were set on a scientific, objective and procedural basis.
  • The rates were based on existing rates, newspaper classification, number of ad publications, and audit reports from the Office of the Auditor General.
  • The national-level 'A' category rate has been fixed at Rs 35,200 per month, adjusted from Rs 35,219 to maintain a 20 percent ratio.
  • Equivalence has been maintained for national, provincial, and local newspapers under the Newspaper Distribution Verification Criteria, 2066 BS (Amended–2079).
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