Dashain sales move from shopfronts to social media
Summary
Dashain shoppers in Kathmandu are increasingly discovering discounts on TikTok, Facebook and Instagram before visiting stores, pushing retailers to promote sales online as well as in shopfronts. Brands and outlets are using festive offers to clear old stock and make room for new merchandise ahead of the holiday season.
Key Points
- Shoppers are using TikTok, Facebook and Instagram to find Dashain offers, compare prices and place orders from their phones.
- Retailers in Kathmandu say social media is now a key tool for promoting festive sales and clearing old stock before Dashain and Tihar.
- Stores such as Aavya Craft and Apparels, Sonam Gear and Goldstar are offering discounts on clothing, footwear and accessories.
- Customers often visit shops after seeing posts or videos online, while some order directly through social media.
