eSewa Launches Campaign Highlighting Direct-to-Wallet Remittance Services
Summary
eSewa has launched a campaign promoting direct-to-wallet remittance services for Nepali families, allowing money sent from abroad to reach eSewa Wallets directly. The service is aimed at encouraging formal remittance channels and wider use of digital payments in Nepal.
Key Points
- eSewa has launched the ‘Antai Bhaye Pani Aafanta Ko Najik’ campaign to promote direct-to-wallet remittance services.
- Nepalis abroad can send money directly to family members’ eSewa Wallets in Nepal through authorized remittance partners.
- Recipients can use the funds for bills, insurance premiums, school fees and other digital transactions.
- The campaign encourages formal remittance channels and broader adoption of digital financial services in Nepal.