APS for seeing and building real business
Summary
Area Potential Survey (APS) can help Nepali entrepreneurs identify unmet local needs, market gaps and business opportunities based on community resources and demand. The article argues that understanding a locality first is more useful than copying existing businesses.
Key Points
- An Area Potential Survey (APS) helps entrepreneurs assess the economic potential, needs and market gaps of a locality before starting a business.
- The article argues that successful entrepreneurship in Nepal should focus on solving local problems rather than imitating businesses that already exist.
- Local governments, colleges and financial institutions could use APS data to support training, investment and policy decisions.
- The author says APS is especially useful in rural and semi-urban Nepal, where resources often exist but are not connected to markets.
