Kill the cookie banner, digital rights groups urge EU
Summary
Digital rights groups and academics are urging the European Union to end annoying cookie consent banners and let users set privacy preferences once. The push comes as member states and the European Parliament negotiate reforms to the bloc’s data protection rules.
Key Points
- A coalition of 19 civil society groups, academics and businesses has asked the EU to end misleading cookie banners on websites.
- The European Commission had previously proposed reforming data protection rules to reduce the need for repeated consent pop-ups.
- Member states oppose a clause that would let users set privacy preferences once and rarely see another banner.
- Ursula Pachl of the European Centre for Digital Rights (Noyb) called the current cookie banner system a "disaster".
