Every Warrior Had a Temperament: Why Brands Need Personality
Summary
Strong brands feel like distinct personalities, not just products. Clear character, consistency and authenticity help brands stand out and build emotional connections with customers.
Key Points
- The article argues that brand personality is a key discipline after identity, positioning and differentiation.
- It uses characters from the Mahabharata to show how distinct temperament makes people memorable.
- Brands such as Royal Enfield, Dove, Wai Wai and Goldstar are cited as examples of clear personality.
- The piece says brand personality should be consistent, authentic and visible across every customer touchpoint.
