How Apple screwed our launch for our latest sports prediction app, Khelro
Summary
SoftNEP says Apple’s App Store review process repeatedly delayed the launch of its sports prediction app Khelro, first by classifying it as a betting app and then by raising login and age-assurance issues. The Android version is approved on Google Play, but the company is holding back the launch until the iOS app is cleared so both platforms can start together.
Key Points
- SoftNEP’s sports prediction app Khelro has been delayed by multiple Apple review rejections, including a betting-app classification and age-assurance concerns.
- The company says Khelro is not a betting platform and has already been approved on Google Play for Android.
- SoftNEP is delaying the Android rollout so iPhone and Android users can start together when Apple finally approves the app.
- The launch delay risks Khelro missing the opening Gameweek of the English Premier League season.