Proton Nepal launches 'Redefine Your Everyday' campaign for e.MAS 5
Summary
Jagdamba Motors has launched its “Redefine Your Everyday” campaign for the Proton e.MAS 5 electric vehicle in Nepal. The campaign highlights the model’s space, comfort and versatility through four everyday-life stories, following strong customer interest at the NAIMA Mobility Expo 2026.
Key Points
- Jagdamba Motors has launched a television commercial campaign for the Proton e.MAS 5 in Nepal.
- The campaign, titled “Redefine Your Everyday,” focuses on work, family, creativity and travel.
- Proton says the e.MAS 5 drew strong customer interest and bookings at the NAIMA Mobility Expo 2026.
- The electric vehicle comes in Prime and Premium variants with features including rear-wheel drive, G-Traction control, a 14.6-inch touchscreen and V2L capability.
