India's Cosmetics Market Sees Rapid Expansion Driven by Income, E-commerce, and Gen Z
Summary
India’s beauty and personal care market is expanding rapidly, driven by rising incomes, e-commerce, social media influence, and Gen Z’s changing spending habits. Analysts say the industry could reach $23 billion by 2025 and nearly $40 billion by the end of the decade.
Key Points
- India’s beauty and personal care market is growing fast and is projected to be worth about $23 billion by 2025 and nearly $40 billion by 2030.
- Rising incomes, wider digital access, social media, and e-commerce are fueling demand beyond major metro cities.
- Global companies including Estee Lauder, L'Oréal, and Unilever are increasing their investments in Indian beauty brands.
- Gen Z is reshaping the market by treating beauty products as part of daily self-care and personal expression.
