Satu makes a comeback as a healthy urban snack

Summary

Satu is regaining popularity in urban Nepal as a healthy alternative to packaged snacks, with demand rising in Kathmandu and other cities after the Covid pandemic. Producers are scaling up sales at home and abroad as health-conscious consumers look for traditional, fiber-rich food options.

Key Points
  • Satu, a traditional multigrain snack, is making a comeback among urban consumers in Nepal as a healthier alternative to biscuits and junk food.
  • Demand has grown in Kathmandu Valley and other cities after the Covid pandemic, driven by health consciousness and busy lifestyles.
  • Businesses such as Dhikijanto Pvt Ltd, Kainla Dai Ko Satu and Poshilo Foods Pvt Ltd are expanding production, sales and exports.
  • Nutritionists say satu can be healthy, but hygiene, packaging, ingredient balance and portion control are important.
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