At Re-Kriti, the product is the hero
Summary
Re-Kriti has upcycled around 2,200 kilograms of jeans into bags and other products while creating income opportunities for 11 women artisans. Founder Nasana Bajracharya says the startup learned that attractive, useful products matter more than sustainability messaging alone.
Key Points
- Re-Kriti has transformed about 2,200 kilograms of jeans and given old denim a second life as bags, wallets, key rings and other products.
- Founder Nasana Bajracharya says the startup had to shift from emphasizing sustainability to focusing on product quality, design and marketing.
- The organisation works with local women artisans, especially home-based tailors, creating income opportunities for 11 women, six of whom now receive consistent work.
- Re-Kriti has also held five upcycling events at colleges since 2025 to encourage students to take part in the reuse of old jeans.
