Bollywood Actors Shah Rukh Khan, Ajay Devgn, Tiger Shroff Issued 'Show Cause Notice' by Maharashtra FDA Over Vimal Elaichi Advertisement

Summary

Maharashtra’s Food and Drug Administration has issued a show cause notice to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over a Vimal Elaichi advertisement, saying it indirectly promotes a banned pan masala brand. The notice cites laws against misleading food advertisements and warns of heavy fines for repeated violations.

Key Points
  • Maharashtra’s Food and Drug Administration has issued a show cause notice to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over the Vimal Elaichi advertisement.
  • The FDA says the ad indirectly promotes the Vimal brand, which is linked to pan masala banned in Maharashtra.
  • The notice cites Section 24 of the Food Safety and Standards Act, 2006, which prohibits misleading food advertisements.
  • Penalties can reach up to 10 lakh rupees, and up to 50 lakh rupees for repeated violations.
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