What makes a Superbrand? Understanding the global benchmark for brand excellence
Summary
Superbrands is launching in Nepal as an independent benchmark for brands that earn exceptional trust, relevance and recognition. Shariful Islam says the programme will help Nepali businesses raise standards while showcasing the country’s evolving brand landscape.
Key Points
- Superbrands is the world’s largest independent brand arbiter and operates in more than 90 countries.
- Brands are evaluated through a four-step process using five criteria, with no self-nomination or upfront commercial selection.
- Recognition is renewed every year and is meant to reflect trust, consistency and performance rather than popularity alone.
- Superbrands will use Nepal to highlight leading brands and share lessons from CEOs, CHROs and CMOs.
