Just Keep Going: Citizens Bank's Message to Nepal's Entrepreneurs

Summary

Citizens Bank International Ltd. enhances Nepal's banking landscape with digital innovation and products like the Easy Business Loan to support entrepreneurs and promote financial inclusion, especially in underserved rural areas.

Key Points
  • Citizens Bank International Ltd. has expanded its branch network to over 200 locations across Nepal, including remote districts, enhancing financial inclusion.
  • The bank introduced the Easy Business Loan campaign with competitive fixed and floating interest rate options aimed at supporting M/SMEs.
  • Financial literacy programs are conducted by Citizens Bank to address challenges in rural banking access and usage.
  • The Easy Business Loan targets micro and small traders, retailers, agricultural firms, and growing enterprises to provide affordable and predictable financing.
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