Nepal brings social media, AI advertising under new national policy
Summary
Nepal has introduced the National Advertising Policy 2026 to formally regulate social media, AI advertising, influencer marketing, and digital platforms, emphasizing self-declaration, monitoring, and consumer protection.
Key Points
- Nepal's government approved the National Advertising Policy 2026 to regulate social media, AI, and digital advertising.
- Sponsored content and influencer marketing require mandatory self-declaration under the new policy.
- The policy aims to ban misleading advertisements and protect consumers with provisions for compensation.
- Implementation will involve coordination among federal, provincial, and local governments, with a focus on monitoring and capacity building.
