Apple Plans Price Hikes Due to Rising Memory Chip Costs
Summary
Apple plans to increase product prices due to rising memory chip costs driven by AI demand and supply challenges, says outgoing CEO Tim Cook.
Key Points
- Apple plans price hikes due to sharp rises in memory chip costs.
- Outgoing CEO Tim Cook says price increases are 'inevitable' amid unstable chip supply and demand.
- Rising AI demand and the Iran war affecting helium supply have pushed up chip prices.
- Apple's sales grew 17% in early 2026, partly due to strong demand in China.
