NTB, UNDP discuss five-year strategic plan to advance sustainable tourism
Summary
The Nepal Tourism Board and UNDP discussed a five-year strategic plan from 2026 to 2030 to promote sustainable, value-based tourism in Nepal with an emphasis on global marketing and expanding tourism beyond adventure to culture, spirituality, and wellness.
Key Points
- Nepal Tourism Board and UNDP have planned a five-year sustainable tourism strategy from 2026 to 2030.
- The strategy aims to transition Nepal's tourism from volume-based to value-based tourism.
- Consultations involved 135 stakeholders leading to a comprehensive market and consumer analysis.
- Efforts include enhancing digital marketing, international branding, and cooperation between government and private sectors.
