Nepal Tourism Board and UNDP Collaborate on Five-Year Sustainable Tourism Strategy
Summary
Nepal Tourism Board and UNDP are cooperating to develop a five-year sustainable tourism strategy from 2026 to 2030, focusing on value-based and diversified tourism marketing to elevate Nepal's global standing.
Key Points
- Nepal Tourism Board and UNDP are collaborating to create a five-year sustainable tourism strategy for Nepal from 2026 to 2030.
- The strategy, prepared by global consulting firm 'B&D', aims to shift from quantity-based to value-based tourism focusing on adventure, cultural, spiritual, wellness, nature, and sustainable tourism.
- Consultations involved 135 stakeholders and emphasized market analysis, consumer behavior, competitive analysis, and distribution systems.
- There is a need to strengthen Nepal's international branding, improve digital marketing, promote new destinations, and enhance government-private sector cooperation.
