Fonepoints’ ‘2.2 Celebration’ Draws Massive User Participation

Summary

Fonepoints’ ‘2.2 Celebration’ drew massive user participation with thousands redeeming special offers across various sectors including food, travel, and electronics.

Key Points
  • Fonepoints launched the ‘2.2 Deals’ campaign in three phases: Pre 2.2 Deals, the main Anniversary Day, and Post 2.2 Deals.
  • Thousands of users redeemed special offers starting from just two reward points during the campaign.
  • The campaign partnered with brands such as KFC, Shree Airlines, INI Cinemas, and HONOR.
  • Due to strong participation, the Post 2.2 Deals period was extended until Jestha 14 on Fonepoints, eSewa, and Fonepay apps.
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