Prime Minister Shah posts ‘say cheese,’ DDC smiles, some frown
Summary
Prime Minister Balendra Shah’s social media post featuring DDC yak cheese sparked a surge in demand, boosting sales by over 30 percent and highlighting the product's growing popularity amid Nepal's struggling dairy industry.
Key Points
- Prime Minister Balendra Shah posted a photo endorsing DDC yak cheese, which went viral on social media.
- Demand for yak cheese increased by over 30 percent following the Prime Minister's endorsement, benefiting the Dairy Development Corporation (DDC).
- Yak cheese production in Nepal is traditional but faces challenges such as infrastructure issues and disease among yaks.
- The social media promotion has provided new hope for the struggling state-owned Dairy Development Corporation amid a broader dairy industry recession.
