Mountain Dew Nepal's 'Peaks of Courage' wins four awards at Spikes Asia 2026
Summary
Mountain Dew Nepal's 'Peaks of Courage' campaign won four major awards at Spikes Asia 2026, highlighting Nepal's lesser-known peaks and supporting local communities.
Key Points
- Mountain Dew Nepal's 'Peaks of Courage' campaign won four awards at Spikes Asia 2026, including the Grand Prix in Activation.
- The campaign was launched in 2025 in partnership with Nepal Tourism Board and promoted through Discovery Channel.
- It used innovative digital tools like QR-enabled platforms and a 'Dare Score' to engage consumers and promote non-Everest peaks.
- The initiative reached around 20 million people, contributed to over 100 expeditions, and supported 2,000 seasonal livelihood opportunities.
