Opinion | Why sustainable marketing can’t be just for show
Summary
Nepali businesses face challenges balancing sustainability, cost, and consumer trust as they integrate environmental and social responsibility into core marketing and business practices.
Key Points
- Sustainable marketing in Nepal must integrate environmental and social responsibility throughout the entire business value chain.
- There is a significant gap between consumers' intention to buy sustainable products and their actual purchasing behavior, partly due to price sensitivity and credibility concerns.
- Policy and institutional support such as credible certification, eco-labeling, and consumer literacy are crucial for advancing sustainable marketing in Nepal.
- Nepali businesses, policymakers, and educational institutions need to embed sustainability strategically into business models and curricula to foster genuine sustainable marketing practices.
