Nepal's "Peaks of Courage" Campaign wins big at Spikes Asia
Summary
Mountain Dew Nepal's "Peaks of Courage" campaign won four awards at Spikes Asia, highlighting Nepal's mountaineering legacy beyond Everest.
Key Points
- Mountain Dew Nepal's "Peaks of Courage" campaign won four awards at Spikes Asia.
- Awards included 1 Grand Prix, 1 Silver, and 2 Bronze, marking a first for Nepal at the Asia-Pacific creative awards.
- The campaign celebrated Nepal's lesser-known mountain peaks and stories of courage through storytelling and digital engagement.
- Digitalin managed the campaign rollout and worked with the Sherpa community to ensure authenticity.
