Nepal’s election campaign goes hybrid
Summary
Nepal's 2026 election campaign is shifting from traditional grassroots methods to a hybrid model emphasizing digital and social media strategies, significantly reducing printing-based campaign materials.
Key Points
- Nepal's 2026 election campaign is blending traditional grassroots mobilization with advanced digital strategies due to increasing social media influence.
- Printing businesses related to election campaign materials have seen a significant decline in orders compared to previous elections.
- Political parties are spending substantial amounts on social media advertisements, with the Bagmati Zone alone spending over 16,000 USD to boost political content.
- The Election Commission of Nepal is regulating digital campaign spending, monitoring ads, and limiting campaign materials in line with ethical guidelines to curb misinformation and promote transparency.
